The only independent measurement of retail media presence across the LATAM retail landscape — advertiser by advertiser, retailer by retailer, every day.
You walk into the JBP with the number your sales team negotiated. The advertiser walks in with what they pay you vs. what they pay Cencosud. You have no counterpoint. You know your sales share. You guess your media share. The gap between them — the conversation that defines the year — you bring without data.
One measurement. Three readings your commercial team can use tomorrow.
Daily measurement of your share of sponsored slots, category banners, brand pages, and high-value organic positions — across every retailer in the competitive set. It's the foundational unit: without comparable placement measurement, everything else is opinion.
For every advertiser doing material business with your chain, what fraction of their LATAM retail media presence happens at your stores versus competing retailers. Sliced by category, advertiser, and media type. Weighted by impression value, not raw count. The number your team needs to walk into a JBP with parity.
Advertisers whose sales share at your chain substantially exceeds their media presence — they sell well at your stores but spend their RMN budget elsewhere. The actionable layer: turns measurement into an investment conversation with a number on the table.
Selling measurement to both sides only works if the data doesn't change based on who's paying. Here's the structural discipline.
The data Éxito sees about Nestlé is the same data Nestlé sees about Éxito. Same methodology, same numbers. We sell measurement, not optimization.
We report at advertiser level, not SKU level. Brand presence is visible; tactical campaign detail is not. Designed so the data serves the JBP without exposing the brand's operating playbook.
A regional retailer enters the Mondelez JBP with evidence that it holds 22% of LATAM sales but only 9% of retail media spend. The conversation stops being about intuition and starts being about the gap. The JBP closes with a 40% retail media commitment for the year.
The RMN team identifies that three of the top 20 advertisers are over-indexed at a competing retailer despite higher conversion in their own stores. Targeted outreach — with the number in hand — moves budget the following quarter.
The commercial director stops presenting to the board with an intuition about RMN performance. They start presenting with a quarterly benchmark of share of presence versus peers — auditable, comparable, repeatable.
Illustrative scenarios based on patterns documented across LATAM commercial teams.
Three quarters in, the numbers are below plan, and the team's reading is that "the market is tough." You don't have an external way to know if that reading holds up.
"When the plan misses, the difference between 'the market is hard' and 'we're losing share to the peer' is the difference between a bad quarter and a structural bad decision."
Quarterly benchmark of share of presence against peer retailers in every relevant category
Identification of the five advertisers with the largest gap between their sales share and media share at your chain
External, non-self-reported number to defend or reframe the plan with the board
Auditable metric that survives changes in team or leadership
You know who buys from you. You don't know in what proportion they chose you over the competing retailer. The prospecting conversation is genuinely blind.
"The RMN sales pitch is won with the number, not the deck. 'You have 18% of your presence with us and 27% with the peer — we can close that gap' is a different conversation from 'thanks for considering us.'"
Daily map of advertisers with sales share > media share at your chain — an actionable pipeline immediately
Peer comparison — what these same advertisers pay other retailers, in presence terms
Input for rate-card decisions: justify increases with comparable data
Alert when an existing advertiser reduces their presence — defensive before reactive
You agreed to 30% of retail media budget. The advertiser says they're on track. Reality lands six months later, when there's no time to adjust the next JBP with the right data.
"A JBP without verification is a promise with information asymmetry. The advertiser knows what they delivered. You find out late."
Post-JBP verification: presence commitment is measured advertiser by advertiser, month by month
Alert if a advertiser reduces presence at your chain versus the agreed plan
Compliance comparison by category — who's keeping the deal, who isn't, who's moving it to the competitor
Input for the next conversation with the brand, with data instead of intuition
The report from the RMN is self-reported. The exec committee knows it. The inevitable question is: how does this compare with peers? Without an external source, that question has no defensible answer.
"The internal report tells you how you did. The real question is how you did versus the peer. Only one of those questions can be answered with your own data."
External, non-self-reported dashboard, ready for the exec committee
Benchmarks by category and region — comparable to peers, not to internal targets
Variables that move: presence, media type, organic position, share of category banners
Quarterly signed report — documents the objective read
Automated collection of sponsored placements, category banners, and organic positions across every retailer in your chain's competitive set.
Placements are weighted by impression value and consolidated at the advertiser level. No SKU exposure, no campaign-tactic exposure.
Your share of presence is compared to peer retailers in your competitive set, category by category. The number that was missing for the exec committee and the JBP.
Signed report, published methodology, data auditable by any subscriber. What we deliver to brands about your chain is what we deliver to your chain about brands.
We'll show you live the share of presence for three advertisers in your competitive set, in 30 minutes.
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