What your AEO/GEO supplier cannot tell you: 8 questions that need both shelves at once
Two vendors give you two dashboards. The synergy isn't in seeing them together — it's in answers no single dataset can produce. The 8 questions only a co-located stack answers.
Why your attribution model may be lying: 4 confounders only scraping detects
Your regression says retail media isn't incremental. What if your MMM is measuring the wrong thing? Cannibalization, defensive spend, stockouts, and content gaps: 4 blind spots only operational scraping reveals.
What is Perfect Store in ecommerce? The definitive guide: ePerfect Store vs the original Perfect Store of physical retail
Bain's Perfect Store blueprint (2000) translated layer by layer to LATAM ecommerce 2026. 10-row comparison table, timeline, retailer-by-retailer examples, and verifiable sources.
What is retail media? The definition from the brand's side, not the retailer's
Retail media isn't the cause, it's the consequence. Why paid ads are just the tip of a 4-layer iceberg — with data from dunnhumby (2026) and the LATAM 2025 landscape.
Why your PDP ranks (or doesn't) in LATAM: two engines and one question your retailer can't answer
"Your PDP dropped from position 3 to 9 on Éxito. It wasn't price." Your PDP is judged by two engines simultaneously (retailer + Google), and the only useful measurement is the one no retailer or agency controls.
The retailer engine: how Éxito, Jumbo, and Olímpica decide your organic position
Same SKU ranks #2 on Jumbo and #14 on Éxito with the same content. Éxito and Carulla removed filter facets recently; Olímpica and Jumbo Colombia still have facets live. Each engine weights signals differently.
The Google engine and the new metric: Intent Coverage for conversational search
Google is 3 engines: organic, Shopping, and AI Mode. Aritzia +80% revenue, Golden Record 3-4× visibility. The new metric that separates a complete PDP from one the agent actually uses.
How to know if your retail media really works: the honest guide for CPGs in 2026
53% of brands can't prove the ROI of their retail media. A 4-layer framework to honestly answer the CFO's question, without falling into the ROAS trap.
Your organic position in ecommerce is a thermometer: learn to read it well
Why weighted organic position is the best vital sign of your retail media on Mercado Libre, Amazon, Éxito and Jumbo — and the 3 common traps when reading it.
Looking at your paid and organic position together: the trick that changes everything
Crossing your organic position with your sponsored share-of-voice reveals brand cannibalization and defensive plays against competitors. The matrix your agency should be showing you.
What's moving your ranking? How to separate noise from real signals
Observational multivariate attribution for retail media: the 6 variables that move your organic position and how to model them without a geo experiment.
Stockouts, prices, and smart bidding: the real-time retail media play
When a competitor goes out of stock or changes price, you have a window of hours to react. Operational scraping and smart bidding for retail media in LATAM.
5 ways to improve execution in Colombia in 2026
A year with rising inflation, electoral uncertainty, and a consumer who doesn't forgive mistakes. Here's how to win at the point of sale.